Volvo is not known for designing sports cars, as much it is an automotive brand recognized for safety. Their slogan, “For Life” emphasizes the carmaker’s focus on safety and security for customers. Now the Swedish brand is taking it one step farther by capping the top speed on their vehicles.

According to NPR, beginning in 2020, all new Volvos will only reach 112 mph or 180 kilometers per hour. Current versions of their S90 sedans and V90 hatchbacks can go up to 150 mph.

9,717 people died in speeding-related crashes

Though this cap exceeds any U.S. speed limits, the company states it is an important change because it is meant to send a message about the dangers of speeding. The National Highway Traffic Safety Administration (NHSTA) states in 2017, 9,717 people died in vehicle crashes caused by speeding. That accounts for more than one-quarter of all traffic fatalities in the U.S.

Devices that limit speed are common in other countries

In Japan, speed governors are common on cars. Speed limiters are also used in parts of Europe. However, in the U.S., devices that control speed are only used on commercial vehicles, like trucks or buses.

Volvo aims to reduce fatalities in their cars to zero

Reducing how fast their cars travel is all part of larger safety initiative Volvo is rolling out. The automaker is trying to reduce the number of people killed in new Volvos to zero by 2020. Speed reduction is part of the answer. Volvo also wants to address the issues of driving intoxicated and distracted driving. They hope to create technology that will get drivers to change these behaviors.

An accident with a car exceeding the speed limit can cause serious damage. You may be recovering from a serious injury that requires a hospital stay, a long recovery period and possibly rehabilitation. All that means time off work and significant medical bills.

If an insurance company tries to underpay on your claim, you do not have to accept their offer. You deserve adequate compensation for your recovery, so you can get back on your feet and get on with your life.